About Us • Our Team

Catharine McCracken

President

Catharine founded Trellis Marketing, Inc in June 2006 after 20+ years in WNY television & radio senior management. She has a passion for accelerating our clients' revenue growth and is dedicated to creating beautiful ad campaigns that produce positive return on investment. She is also the Founder & CEO of Works for Women, a broadcast syndication company that showcases the women entrepreneurs of a market.

Fun Fact:

Catharine is a warrior on the tennis court & at the poker table and thinks that the 1975 Cincinnati Reds were the best baseball team ever

Tammy Ulrich

Business Manager

Tammy joined Trellis Marketing in October 2009 as our Business Manager and was recently promoted to oversee all Trellis operations. She has a Masters Degree in Engineering and spent 18 years as a progressing and accomplished Sales/Manufacturing Manager.

Fun Fact:

Tammy gets her creativity out by running classes in various art mediums at her craft studio called Creative Essence, located in the heart of Clarence Center NY.

Patrick McCraken

Media Planner

Patrick joined the agency in January 2010 after graduating from the University of Buffalo with a BS in Finance and an MBA in Marketing and Consulting. He oversees research, media planning, and media buying, and is driven to make sure that our clients get the most bang for their buck.

Fun fact:

When he's not at crunching the numbers, you can find Patrick playing recreational basketball, watching Seinfeld reruns, or trying to stay on key in the Grace Baptist Church choir. He's also getting married this December!

Cale Switzer

Production Manager

Cale joined Trellis Marketing in September 2010 after receiving his Bachelors degree in Media Studies with a minor in English at the University at Buffalo. He is our ace shooter & editor and is quite the perfectionist in creating our client projects.

Fun Fact:

When he's not busy making beautiful television commercials, Cale plays in the local heavy metal band "Volker."

Jill McCraken

Digital Strategy Coordinator

Jill joined the agency in May 2011 after receiving a BFA in Fine Art Photography with a minor in Spanish Language and Culture at Rochester Institute of Technology. In addition to photography work, Jill also coordinates our new digital strategy department.

Fun Fact:

When she's not behind the camera, Jill is singing as well as playing guitar and drums in her indie pop band, Monoculture. She also enjoys playing racquetball in her spare time