TV, Radio, Digital, Outdoor, Newspapers and Magazines.. Sound confusing? It can be. There are many ways to showcase your brand in the media, but having the Trellis experts on your side makes this stressful process a breeze. We offer carefully thought out and crafted plans that makes sense for YOU. With the combination of an effective media plan and on-point creative, we deliver the whole package with measurable results.
At Trellis, we get you “more bang for your buck”. Our media department will work with you to create the most robust, comprehensive media plan that money can buy.
This is where it all begins. The media process begins with a carefully crafted media plan, where we evaluate all media mix options and recommend the best avenues for reaching your target audience as cost-effectively as possible. The goal is to reach the most amount of the right people for the least amount of money.
With our president’s 22 years as a media insider AND as one of the top media spenders in WNY… we have serious leverage in regards to media rates. This step of the process consists of negotiating & coordinating with the agreed upon media vendors to place your order. Interested in seeing if you can get more for your budget? Let’s compare notes… we’ll even do a free media analysis so that you can see if you’re getting the most for your budget.
Media placement, as it’s name implies, means the method of placing your message in the media: TV, radio, magazines, newspapers, internet advertisements, and so on. Effective media plans don’t happen by accident. All media orders are carefully placed and double checked to insure that your schedules run with no issues.
Once underway, we monitor your campaign to make sure you are getting what we ordered and make any adjustments to your schedule if necessary. We make it our priority to be experts in keeping track of the campaign results and evaluate how your plan and strategy is working for you.
Upon completion of your campaign, we perform a post buy analysis/reconciliation to make sure everything ran as it was intended, evaluate the success of the campaign, and figure out how to make your next campaign even better!