About seven years ago, I discovered Trellis Marketing and Catharine McCracken. She has become my secret weapon to ensure a successful event. Prior to using a professional media buyer, I placed all of my own media buys (mistake!) I began partnering with Trellis and the difference in attendance at my events doubled. She was able to capture the attention of WNY and Southern Ontario at a price we could afford and the results were no less than amazing. She is, quite simply, the best in the business.
I choose Trellis Marketing for our TV commercial advertising for two reasons. First off, their creative is on point, sharp and gets results. Secondly, their buying power and strategic schedule planning assures maximum exposure with return on investment!
We were amazed to see such growth with our “Family Ties” annual airfare sale with the addition of a television campaign. Typically our revenue during the sale is $200,000 per day. Within a day or two of the TV campaign starting, our revenue increased to over $1,000,000 per day! We couldn’t be happier with the campaign that Trellis Marketing produced for us.
I have been with Trellis Marketing for five years now and I can honestly say that it was the best marketing move I have made in my career. Catharine is always thinking about my business and how to improve my brand’s awareness. I truly feel that the Trellis team gets me the most exposure for my investment and more importantly with a creative mind sharper than anyone I have dealt with. I know I get more and spend less. Trellis is simply the best!
The care and professionalism I experienced as a client needing some work on my website was excellent and only surpassed by the results. I will be a repeat customer in the future.
Trellis Marketing’s innovative media plan, to introduce Becker Farms & Vizcarra Vineyards to Buffalo as a wedding venue destination, was incredible and had the phone ringing immediately! By putting our commercial in every primetime wedding-centric show, Catharine and her team knew exactly how to hit our audience. Their beautiful production and creative eye were exactly what we needed and we’re excited to renew the plan and continue the success!
Trellis is an excellent marketing team. Catharine and her crew produced some awesome commercials for our company.
With half of the budget, we had three times the return on investment thanks to Trellis! Their media package and beautiful creative were the key to luring our biggest crowd ever.
We have such phenomenal success with the Trellis team. Thank you from all of us at the Glen Park Tavern!
Catharine and her team are very professional and respond quickly to your needs and ideas. They put together some great commercials for the restaurant and they were able to get us great placement on major networks. I highly recommend them.
It was a pleasure to work with the Trellis Marketing team in promoting the 12th Annual “Lewiston Tour of Homes”. With many Holiday Home tours being offered in Western New York during this time of year, the Trellis team helped to re-design the creative necessary to have our event truly stand out from the others. Their efforts assisted in the event being a successful sellout. As always, it was a pleasure to work with Catharine and her team.
I HIGHLY recommend Trellis Marketing! YOU GUYS ARE AWESOME! We’ve added over 120 new patients to our practice in just the first 3 months due to the TV advertising. I love working with a team of people who are in alignment with my goals.. no pun intended!
I’m very impressed with the team at Trellis Marketing. I’m truly enjoying the “fruits of their labors” since I decided to add television to our marketing budget. Catharine has never installed a hardwood floor before, but she learned my business inside and out before letting me spend a cent. She and her staff are awesome to work with, since they are “doers” like me. They simply get the job done. Prior to knowing Catharine, I didn’t think I could afford TV; to my surprise, I get more exposure and more results on TV for what I was spending on my previous radio ads. If you want your phone to ring more like ours does, I would highly recommend you meet Catharine…
Trellis did several commercials for our Dash’s Market stores. The creativity that they provided along with the attention to detail in the commercials, helped drive our home delivery service to new heights.
We experienced a surge of first time customers to our online shopping program almost immediately after beginning our television campaign. We look forward to working with Catharine and her team on future projects!
Trellis Marketing’s ad campaign concept and execution has taken our firm from an unknown in WNY to a leading brand for Social Security Disabilities Law.
As president of the Marine Trades Association of Western New York, I have had the privilege of working with Trellis Marketing over the past few years. Trellis has done an outstanding job in promoting the WNY Boat Show and getting our message in front of the public. Catharine McCracken has worked to put us in front of the public by arranging television interviews and live remotes. They have assisted in our promotions and have worked closely with our venue to make the show a success. We are very pleased with the work that Trellis Marketing has done on our behalf.
All I can say is, WOW! WOW! WOW! All of the videos Trellis created are excellent. Sooo well done. Kudos to the speakers… clear, great diction, built in emotion, etc. etc. Just a super job done all around. I can’t wait to show them off.
Only rave reviews about Catharine and her team at Trellis Marketing. We’ve been working with Trellis for over a year and love everything they have done for us. Their creative team has produced videos, radio/ TV commercials and print design for us and we couldn’t be happier with their work! Thank you!
These photos are going to come at the perfect time with the news of Nike leaving the golf ball and equipment business. OnCore is the new Nike and these branding, awe inspiring photos will be great in delivering that message!
My business navigates the treacherous waters of the rapids in the Niagara Gorge, and we have tons of fun doing it! However, nothing can be more “treacherous” than navigating the challenges of doing a solid media buy in this day and age. The team at Trellis are complete pros and have the media relationships which make the difference between your ad campaign working for YOUR company, or working for the TV station seller airtime. Trellis prevented me from making rookie mistakes when it came to buying airtime. I learned that “cheap ads” and cost effective advertising are two very, very different things in the world of mass media. Trellis will make sure your money hits the advertising bullseye.
Our attendance for the French and Indian War Encampment was up to 4,251 from 3,710 last year (15%!). This was in spite of marginal weather and competition from the Lewiston Arts Festival. So I think we did very well.
Catharine and her staff carefully listened to what we hoped to communicate, wrote the script, and even found a perfect spokesperson for our unique lifelong learning program. As a nonprofit agency, our budget was quite limited. Catharine delivered an excellent product and found ways to stretch our budget by targeting those time slots and channels that would best reach our demographic group of people age 55+.
Interfacing with Catharine McCracken has literally been an adventure. She is a quick study on analyzing what your organization’s mission is and what your strengths are, so she can help you achieve your marketing goals. She is very creative and on top of the latest trends in advertising opportunities. Her enthusiasm is infectious and it is fun implementing programs with her. Beyond her improving on our existing “tried and true” marketing programs, she has guided our expansion into productive new areas of marketing we otherwise wouldn’t have even known existed. I heartily recommend her to you.
I stumbled on a gold mine when I found Catharine McCracken and Trellis Marketing. She has created an extensive, highly successful media marketing plan for my firm, from concept to polished finished product, and she is a wizard at obtaining media airtime at bargain prices. It is a real pleasure to work with Catharine, a true professional with vision.
In the past 3 years we have hired Trellis to implement over a dozen campaigns for our business and for our retailer partners. Their work has been thoughtful, daring, creative, and affordable. We’ve used Trellis for video production in New York, Utah, and Idaho. Our videos have been seen by people in all 50 states. We’ve also used Trellis for television advertising in the Buffalo media market to build awareness for our brand and our retailer partner. Trellis’ rates are very competitive and the team is responsive to our requests. I would highly recommend working with them to grow your business or to share your message with a wider audience.
Great company to work with to promote business. The staff is very helpful with ideas and concepts.
It’s the busiest Spring we’ve ever had. We’ve had twice as many leads despite low attendance at the Buffalo Home Show.
EXCELLENT WORK, GREAT RESULTS!
Trellis is an excellent company to work with. They designed beautiful television commercials and a beautiful video for our website. We are continuing to work with them and would highly recommend them to anyone!