Nothing engages consumers quite like video. Video marketing has emerged as a leading way for companies to influence and engage their target audience. Using video content in your marketing strategy used to be an option. Now it’s a necessary piece to your marketing puzzle that could make or break the success of your brand. In today’s world, whether it is for your website, social media or TV and digital advertising…people want to see it, rather than read it. A video is a huge opportunity to make people feel something and can educate and relay information so that people really “Get It”.
Consider partnering with Trellis to create a custom, unique video for your company or product.
Those who watch a video on a product are 85% more likely to buy that product than those who don’t. They say a picture is worth a thousand words…well, Forrester research has calculated that one minute of video is worth 1.8 million words. If that’s not reason enough, consider this: Your website is 50 times more likely to appear on the first page of a search engine results page and your visitors will stay on your site much longer if it includes video. Video has stopping power like no other medium. It offers a unique chance to tell your story and engage your audience.
The Trellis creative team are masters at telling your story in the shortest amount of time. In ten seconds, we can do what takes others thirty seconds… saving you significant media dollars. Check out one of our most popular Dash’s commercials.
Sometimes ten seconds is all that you need. See more here!
A sizzle reel is a dynamic way to showcase your products, your atmosphere, your work, and your customer experience. This type of video is typically a fast paced montage of your brand, set to music with no voice over. It works as a beautiful, visual representation for your website, your social media, and to show to prospective clients/ employees. A sizzle reel is a great way to relay all that you offer in a short amount of time. Get more inspiration for your sizzle reel here!
One of our Trellis go-to tactics is shorter digital and TV commercials that intrigue people to go to your website, where we tell them the rest of the story for free. A comprehensive web video, like the one we created for Geneseo, anchors your website and provides the consumer with information that they can quickly and easily digest. An added benefit of having a web video is that search engines LOVE fresh content, keeping your website on the top of search results. See more of our web videos on our YouTube channel!
Custom video offers the unique advantage over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them. Trellis created a series of 30 second vignettes for Kaleida that were used exclusively in digital media, which also allowed us to hone in on the target demographic of adults 16-34. To see more from the Trellis highlight reel, click here!
Think you can’t tell your story in five seconds or less? Think again! Five second branding units are a great way to relay one message very cost effectively. We had some fun with this NCAA basketball-themed commercial for MP Caroll Hardwood that engaged AND entertained potential customers. If you aren’t convinced yet, click here to see more of our branding units.